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AppLovin's AI Hype Train: Or How to Sell Snake Oil in the 21st Century
Alright, let's get one thing straight: AppLovin. The name alone sounds like a dating app for lonely coders. But no, it's an ad-tech company that’s apparently going to take over the world with AI. Or at least, that's the story they're selling.
They were selling mobile games, then decided THAT wasn't the business to be in anymore. So now they're divesting and going ALL IN on AI-powered advertising. Supposedly, this "Axon AI engine" is the key to unlocking untold riches for advertisers in e-commerce, fintech, even the automotive industry.
Give me a break.
AI: The New Buzzword for "We Don't Know What We're Doing"
Every damn company is slapping "AI" on their products these days. It's the new blockchain, the new metaverse, the new whatever-shiny-object-distracts-investors-from-actual-problems. AppLovin is no different. They claim their AI is optimizing ad targeting and expanding into new markets. But is it REALLY? Or is it just a bunch of algorithms doing what algorithms have always done, but with a fancier label?
The CEO, Adam Foroughi, is quoted as saying they captured "a significant share of holiday shopping ad spend." Okay, great. So did Amazon, Google, and probably my grandma's Etsy store. What makes AppLovin so special?
And this "self-service platform" they're developing? Automated tools and AI-generated ad creatives? Sounds like a recipe for generic, soulless ads that nobody will click on. I mean, when was the last time you saw an AI-generated anything that wasn't utterly terrible?
From Gaming to E-Commerce: A Desperate Pivot?
They are ditching mobile gaming, which, okay, maybe it wasn't working out. But now they're trying to convince us that e-commerce advertising is their true calling? That they're going to compete with Google and Meta? That's like saying a chihuahua is going to take down a grizzly bear.
The article claims there's "surging demand from e-commerce brands." Industry checks suggest a "significant influx of brands seeking access." Translation: they're probably offering ridiculously low rates to get people on board, and those "industry checks" are probably just their own PR department patting themselves on the back.
Oh, and they sold their mobile gaming division for $900 million. Not bad, I guess. But here's the kicker: $400 million of that is in equity in a private company. So basically, they traded real money for Monopoly money. Real smart, guys. Real smart.
Then again, maybe I'm the crazy one here. Maybe AppLovin really is the next big thing. Maybe their AI is actually magic, and their e-commerce platform is going to revolutionize the world. Maybe pigs will fly.
I just don’t see it.
It's all hype, all smoke and mirrors, all designed to pump up the stock price and make a few people rich. And you know what? It's probably going to work. Because people are gullible, and they love a good story, even if it's a load of BS.
The 2030 "Vision"
The article predicts AppLovin's stock price will be $910.70 by 2030. Based on what? Less than 10% year-over-year revenue growth? That's laughable. That's like saying I'm going to win the lottery because I bought a scratch-off ticket.
Offcourse, analysts are all bullish on the stock. BTIG boosted its price target, RBC Capital initiated coverage with an "Outperform" rating, Wells Fargo maintained its "Overweight" rating. You know what that tells me? That AppLovin is paying them handsomely to say nice things. Analysts ain't exactly known for their independent thinking, are they? AppLovin (NASDAQ: APP) Stock Price Prediction and Forecast 2025-2030 (Oct 31)
So, What's the Real Story?
It's a pump-and-dump scheme disguised as an AI revolution. AppLovin is selling a dream, not a reality. And while some suckers will make money, the rest of us will be left holding the bag when the whole thing implodes. Don't say I didn't warn you.
